4 keys that can unlock a world of digital marketing opportunities

The critical digital research you never thought you'd get your hands on is here

in partnership with NEW: The eMarketer Global Research Collection If you're involved in the international digital economy on any level, you know what a challenge it can be to understand the nuances of a foreign country. Language, culture, traditions, economic and social factors can all hamstring your efforts. Differing technology standards, regulatory schemes and business practices also must be overcome. But there's a simple way for you to immediately understand how the populations of the largest and most lucrative global markets are using digital technology to connect, educate and entertain. In one move you can acquire the critical information you need to unlock how potential customers are using digital technology and how you can best reach them. It's a shortcut that can revolutionize your business, leapfrog your competitors and grow your company's bottom line: The eMarketer Global Research Collection The eMarketer Advantage At Business Insider Intelligence, our mission is to bring you the most important insights, data and analysis from the digital world. So when our parent company, Axel Springer SE, acquired eMarketer, we jumped on the opportunity to bring eMarketer's outstanding research to our audience. eMarketer built its reputation on its relentless drive to understand the inner workings of the digital economy, and for disseminating that knowledge through vast array of data services, reports, newsletters, conferences and more. Readers like you have told us they especially prize coverage of digital issues around the globe, so you'll love eMarketer's global reach and country-specific coverage. eMarketer's, forecasts of the digital world are considered the gold standard, and their research is regularly cited by more than 2,000 media outlets every single month. And because they don't do consulting work, eMarketer's analysts have no conflicts of interest. Their #1 priority is presenting you with the data, metrics and insights you need in the fast-moving world of digital marketing and media without bias or hidden agendas. We're proud to bring you this exclusive offer that allows you to access the four reports in the collection. It's an outstanding opportunity for any international digital entrepreneur. The acknowledged leader in the field of digital economy research, eMarketer, is for the first time making 4 of their most important reports on global digital trends available to non-members. With one simple step, you can acquire the most comprehensive, wide-ranging and valuable research on digital trends and metrics ever assembled. Only The eMarketer Global Research Collection gives you an in-depth look at how the populations of the largest countries on earth are using mobile, social and video media of all types right now. But you don't just get the current state of affairs in this collection, you also get something potentially even more valuable—informed opinions on where these trends will take you over the next 5 years. Marketers and brand managers appreciate the insights on the demographics of digital media consumers in different countries—how old are they, what are the differences in usage by sex, how does income level affect Internet usage Agencies and advertising firms can't get enough of the data on media penetration in foreign markets—where is TV still dominant, which populations are the biggest users of newspapers and radio, where has Internet usage plateaued Publishers and content providers love the analysis of where, when and how often people read, watch and download digital content This is the kind of edge you've been looking for if your digital marketing efforts aren't meeting your expectations. A One-Of-A-Kind Resource How Can eMarketer's Research Help You? “ eMarketer helps us clarify for our clients what actually matters—whether it's a trend in mobile shopping or the real data behind a recent fad. eMarketer provides a credible source of truth that helps all of us have constructive conversations.” — Erin Sills Director, Consumer Insights, Facebook   “ There are very few places that I feel like I'm getting interesting information that might spark an idea or get me to rethink what we're doing—and eMarketer is one of them.” — Ann Lewnes Senior Vice President and CMO, Adobe   “ We use all the trend and market data that [eMarketer] offers and best practices that you showcase; we use it to inform how we design our budgets, strategy and the way we go to market.” — Chris Curtin Senior Vice President of Strategy & Innovation for Global Marketing, HP   “ We use eMarketer to get a really good, unbiased look globally.” — Ilene Strongin-Garry Manager, Information, Research and Trends, InterContinental Hotels Group   “ I know eMarketer is a place where I'm going to get really good, current information. It's up to the date and reflective of the industry trends as they unfold, almost in real time.” — Denise Leo Vice President of Integrated Media, SAP   Although you could (and will, if you accept this invitation) spend hundreds of hours with this research collection, just a few minutes will reveal why it is superior to any similar products: Breadth and depth of research — each report in the The eMarketer Global Research Collection has scores of insights, revelations and facts. Because their researchers specialize in gathering research from as many sources as possible—academic institutions, government data, industry associations, online media platforms, audience measurement firms, and other media researchers and consultants—you get the most important big-picture insights with the granular detail you need to use it to its fullest potential. Global scope — each report not only looks at important global trends, it delves into the specific metrics and critical data on scores of countries to give you literally hundreds of ways to understand and adapt your strategy to the specific countries you're targeting. Expert analysis — the report authors have decades of experience in researching and analyzing all aspects of the digital world, from advertising, marketing and social media to technology, apps and demographics. They know how to separate the noise from the valuable insights and never bog you down in trivia or ignore the obvious. Informed forecasts — the authors don't just report what's working today. They conduct scores of interviews with executives, advertisers, media buyers and marketers to not just confirm the raw data, but also forecast where growth opportunities are in the years to come. Tremendous value — order today and you save over 20% off ordering each component of the The eMarketer Global Research Collection separately. The eMarketer Global Research Collection Brings You 4 Valuable Resources in One Package 1. The Global Media Intelligence Report, 2016 The eMarketer Global Research Collection's centerpiece is this report breaking down the current state of play for Internet, mobile, TV, radio, magazines and newspapers in 41 countries around the world. You simply cannot understand the digital business opportunities of the world's most important nations without this resource. Each country's profile reveals a wealth of information about its population's media consumption habits through its top-line summaries and 451 charts and graphs, including: Summary of key findings, including powerful new trends that have developed since the last report Media penetration for the six major information sources (Internet, mobile, TV, radio, magazines and newspapers) Internet user penetration by device Demographics for each type of media user, including age, gender and (where available) income Internet access by type of device used Digital activity breakdown (social networks, digital video, etc.) by time spent, age, and gender And much more But this report is just the beginning. Each of the other 3 reports takes you inside a critical subject area to give you more specifics, more data and more valuable insights. 2. Global Mobile Landscape 2016: A Country-by-Country Look at Mobile Phone and Smartphone Usage Smartphones are perhaps the most hotly-contested technology battleground, thanks to both big growth opportunities in developing nations and cutthroat competition in developed nations. This report puts all the timeliest information on the global telecom marketplace at your fingertips. It leads off with an overview of global trends in smart- and mobile phones before diving into a breakdown of each continent's mobile phone situation, so you can easily see which countries are leaders in smartphone user penetration, 4G penetration, and Internet accessibility. Then, you'll be able to dive into the individual reports on 35 countries, including: Smartphone user penetration Leading smartphone brands market share Smartphone brands market share trends over the last 5 years Mobile data and device metrics 3G vs. 4G penetration Smartphone vs. feature phone penetration And much more 3. Global Video Platforms 2016: A Country-by-Country Review of Digital Video Usage Internet video of all types—from free services like YouTube to subscription video on demand (SVOD) services like Netflix—are important drivers of internet usage. The growth of both free and paid services have critical implications for internet service providers and content providers, but also advertisers, marketers and media companies of all stripes. This report is the most comprehensive survey to date of 35 different countries' digital video experiences. After a review of the important global digital video and TV viewer metrics and trends and a breakdown of important data by continent (smartphone Internet users' viewing of digital video, time spent watching digital video, and SVOD subscriber levels), the report pulls back the curtain on individual countries. For 35 nations, you'll learn: Top 10 video streaming sites Devices used to watch VOD Subscription levels for leading SVODs and VOD services Urban vs. rural digital video users Demographic profiles of VOD users Time spent per day watching digital video Reasons why young adult mobile Internet users are/are not interested in Netflix And much more 4. Global Social Platforms 2016: A Country-by-Country Review of Social Network Usage There's no question that Facebook and other social networks are a growing influence on the digital lives of billions around the globe. But which networks are most popular, how consumers in these countries access their social networks, how much time they spend and other important questions vary widely from country to country. This report takes you inside 34 countries to reveal dozens of insights and surprising trends. Here are just some of the areas covered in each country report: Top 10 social media sites Age, employment status, and gender demographic metrics for social network users Frequency of social site checks/updates by age Devices used to access social media sites Share of time spent on social media sites as a percentage of total time online Daily time spent on social media sites The report concludes with insightful recommendations for all investment firms about how to best use these attitudes to grow their businesses. Add it all up and you can see why we think The eMarketer Global Research Collection can be a real game-changer for your business. And here's the best part… These Reports Have Never Been Available Without A Subscription Before Normally these reports are only accessible through an eMarketer subscription. But through this special offer, you can get access to the reports in The eMarketer Global Research Collection without making a long-term commitment. So don't wait even a hour longer to exponentially raise your understanding of global digital trends. Order this one-of-a-kind research library by clicking the button below now. Get the eMarketer Global Research Collection » Copyright © 2017 Business Insider, Inc. All rights reserved. Email sent to: Manage your email preferences   |   Unsubscribe Terms of Service   |   Privacy Policy Business Insider. 150 Fifth Ave, New York, NY 10011